HOW I GOT HERE
My Journey
On March 19, 2020, I clocked out of work in Las Vegas as the city shut down. COVID had just hit. Everything felt chaotic. And while part of me was excited about unexpected time off, something else felt off in a way I couldn’t explain.
A week earlier, I was gearing up for a summer of bartending, traveling, and doing what I’d always done. Now I was heading home with no idea when, or if, I’d be back. Strangely, that didn’t bother me as much as it probably should have.
The next morning, I ignored the texts inviting me to start day drinking “responsibly.” For a lot of people, the early pandemic felt like a party. Instead, I put on Can’t Hurt Me by David Goggins. Not because I was looking for a life overhaul. Just something to listen to.
By the end of that day, something cracked.
By the end of that week, I knew I couldn’t keep bullshitting myself.
I wasn’t miserable. I wasn’t failing.
But I was comfortable in ways that weren’t helping me grow.
My days were built around habits that felt normal but weren’t doing me any favors. Drinking. Cigarettes. Substances. A lot of mental noise. I wasn’t falling apart, but I also wasn’t moving forward in any real way.
So I started paying attention.
Not in a dramatic “new life” way, but in a practical one.
How I spent my time.
What actually moved the needle.
What didn’t.
If something didn’t improve my life, my health, or my capacity to show up better, it stopped getting space.
I rebuilt my routines. I trained consistently. I learned how to sit still. I got curious about mindset, habits, communication, and performance, not as concepts, but as things that showed up in daily decisions. I read. I listened. I tested what worked. I kept what held up under pressure and dropped what didn’t.
This started as a solo project.
No audience. No brand. No plan to coach anyone.
Some people supported it. Some people quietly assumed I’d burn out. Fair enough. I probably would’ve questioned it too.
But years later, the change stuck.
The version of me who needed alcohol and chaos to get through the day doesn’t run the show anymore. What replaced it wasn’t motivation. It was structure, clarity, and standards.
Along the way, I surrounded myself with mentors, coaches, and people who didn’t need convincing. People who lived what they taught. That community changed everything. It sharpened how I think, how I operate, and how I help others.
Eventually, I formalized the work. I earned my National Board Certification as a Health and Wellness Coach and became a Peer Recovery Support Specialist. Not as a pivot, but as reinforcement.
The business came later.
What started as The Alexander Project evolved into Peak Mindset & Performance Coaching because the work outgrew the story. This wasn’t about reinvention. It was about refinement. Operating closer to your capacity. Removing friction. Building systems that support execution instead of sabotaging it.
Today, I work as a performance strategist with professionals across organizations like Microsoft, Delta, Pepsi, AT&T, and others. People with real pressure, real expectations, and zero interest in hype.
I didn’t build this to motivate anyone.
I built it because capable people don’t need more inspiration. They need clarity, structure, and an honest mirror.
That’s the work.
That’s how I got here.